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silly season
In the United Kingdom and in some other places, the silly season is the period lasting for a few summer months typified by the emergence of frivolous news stories in the media. It is known in many languages as the cucumber time. The term was coined in an 1861 ''Saturday Review'' article,〔"The Silly Season", ''Saturday Review'', Vol. 12 (No. 298, 13 Jul. 1861), pp. 37–38. Cited as first usage by the OED.〕 and was listed in the second edition of ''Brewer's Dictionary of Phrase and Fable'' (1894) and remains in use at the start of the 21st century. The fifteenth edition of ''Brewer's'' expands on the second, defining the silly season as "the part of the year when Parliament and the Law Courts are not sitting (about August and September)".
In North America the period is referred to prosaically as the slow news season, or with the phrase dog days of summer. In Australia, New Zealand, and South Africa, the silly season has come to refer to the Christmas/New Year festive period (which occurs during the summer season in the Southern Hemisphere) on account of the higher than usual number of social engagements where the consumption of alcohol is typical.
==Motivation==
Typically, the latter half of the summer is slow in terms of newsworthy events. Newspapers as their primary means of income rely on advertisements, which rely on readers seeing them, but historically newspaper readership drops off during this time. In the United Kingdom, Parliament takes its summer recess, so that parliamentary debates and Prime Minister's Questions, which generate much news coverage, do not happen. This period is also a summer school holiday, when many families with children choose to take holidays, and there is accordingly often a decline of business news, as many employers reduce their activity. Similar recesses are typical of legislative bodies elsewhere. To retain (and attract) subscribers, newspapers would print attention-grabbing headlines and articles to boost sales, often to do with minor moral panics or child abductions. For example, the extensive British press coverage devoted to Operation Irma, a humanitarian airlift during the Siege of Sarajevo, was criticized as a "silly season" tactic.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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